Digital Illustration (WK2) - Project 3 "Identity Package"

For this assignment, we were asked to create an identity package using our own subject and original artwork. I chose to redesign my business identity and go with a more "metal-inspired" approach. 

For the updated logo, I created a font by drawing it by hand first. I knew I wanted it to look vampiric, but also take inspiration from band merchandise that I've seen over the years. I was able to get more comfortable with the freeform gradient tool, which is what I used for the letters in the new logo. I also used the gradient mesh tool for the moon, which I believe helped to give it some dimension. I learned a lot about this tool while doing this project, and I'm excited to use it more in the future!  

For the second part of the project, I needed to create stationery using the new logo. I liked the idea of putting a trim at the bottom (demonstrated in the textbook), so I drew the heart chain on paper first and then traced it in Illustrator (I'm not a very skilled artist in this program, so having the visual guide was really helpful). I didn't want every heart to be identical, but I did want to make sure there was some uniformity throughout the design. I'm sure there's a way to make each of the chain links look more realistic, and it's now become a goal to learn how to get a dimensional chrome finish! 

I learned a lot while completing this assignment, but it also became apparent that I still have a lot to learn. I'm excited to see what the upcoming weeks bring us!