Graphic Design Theory - Project 2

Happy Saturday, everyone! 

For Project 2, we were tasked with creating an event flyer using only 3 colors and one typeface family. I created a flyer for a fictional event called The Enchanted Botanical Market. I wanted it to feel earthy, but with a hint of fantasy. 

I chose the name to blend nature and magic. “Enchanted” gives it a mystical vibe, while “Botanical Market” makes it sound like a cozy local fair, but also lets people know it's primarily plant-related vendors. I've also added some extra "offerings"  to give a broader idea of what other types of vendors will be present. The black, dark green, and cream color palette gives it a natural and calming feel. 

I decided to go with Cinzel for the font. Normally, I would steer away from fonts that are all-caps, but it just felt right to me for this particular flyer, as I wanted all of the information to be clear and legible, but not overwhelming. I added a dotted border to make the main info stand out without feeling too harsh. I also included an RSVP via Instagram to make it feel more current, since most small markets promote themselves that way. I was debating whether or not I should add "SATURDAY" with the date, but personally, I always find myself asking "what day is that?" when I see an event I'm interested in. For that reason, I decided to include it, but it doesn't necessarily need it.





 

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