Graphic Design Theory - Project 4

 Hey everyone! I hope you all had a great weekend. For Project 4, we were instructed to design a travel poster for a place we'd like to visit. I chose Iceland for a multitude of reasons. 

Seeing the Northern Lights is something that's been on my bucket list ever since I learned they existed, so it's only fitting that I want to travel to Iceland, stay in a glass igloo, and see the Northern Lights firsthand! That's not all Iceland has to offer, though. Travelers can hike through ice caves and across glaciers, stand on active volcanoes, and relax in turquoise hot springs, which is why I decided to highlight those in my travel poster. 

I went with the layout shown because when most people think of traveling to Iceland, they think of the Northern Lights, so I wanted that to be the primary focal point. I chose to highlight the other things to do with two photos each, separated by text, so that the viewer would receive the information (that they can see these things in person) while looking at the pictures. I specifically chose photos with people in them for this reason as well. I created negative space between each section of photos to give the viewer a break before moving on to the next section, but also to subconsciously illustrate that these are separate tours a traveler can book through the "travel agency". 

My target audience is individuals aged 25-50 who love adventure and seek more than just a typical vacation. They’re the kind of people who would rather hike a glacier, soak in a hot spring, or chase the Northern Lights than sit by a hotel pool. Many of them have a little extra money to spend on unique experiences, and they see travel as a way to explore, recharge, and collect amazing memories to share with friends and family.

Overall, I had a lot of fun working on this project. I found it a little easier than some of the previous assignments simply because I've been mentally planning a trip to Iceland for years (haha), but it was by no means a simple project (for me anyway). I'm really learning how to choose the right typeography family and why certain fonts just don't work as well as others. Even now, while I'm happy with this project, I'm sure there's a typeface out there that would've been better suited. 

Until next time! 



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