Social Media and Digital Marketing (WK2) - Personal Marketing Persona






Comments

Post a Comment

Popular posts from this blog

Social Media and Digital Marketing (WK1) - SMART Goals (Vans)

Image
*Please click the image to enlarge for clear viewing* I know, I know...I went over the top when completing this assignment. I've finished quite a few SWOT analyses and SMART goals (before The Art Institute closed, I took an E-Commerce and Social Media Marketing course, as well as doing these for my own business); therefore, I am intimately familiar with this process. I have a preference for coordinating branding when it comes to assignments like this, so naturally, I applied that to my SMART goals to match my SWOT analysis.   
Read more

Graphic Design Theory: Project 1

Image
Hello again! Long time, no speak (haha).  This week, we were tasked with creating a 3.5" x 2" business card in Adobe Photoshop, being mindful of our use of color, whitespace, typeface, and C.R.A.P. (Contrast, Repetition, Alignment, and Proximity).  I have some experience with Photoshop, and this still proved to be a challenging assignment - I couldn't stop picturing the business cards I had previously made, which go against many of the rules we were taught this week. I really wanted to start from scratch and learn the proper process, versus just editing an old design!  I spent a solid 30 minutes getting reacquainted with the program before creating this. There was a lot of trial and error (mostly error) before I decided this was the route I wanted to take. I used my small business as a guideline, as it gave me a jumping-off point for the color palette.  My business colors are black, purple, and silver/white, and I have a tendency to use imagery that reflects th...
Read more

Digital Illustration (WK2) - Project 3 "Identity Package"

Image
For this assignment, we were asked to create an identity package using our own subject and original artwork. I chose to redesign my business identity and go with a more "metal-inspired" approach.  For the updated logo, I created a font by drawing it by hand first. I knew I wanted it to look vampiric, but also take inspiration from band merchandise that I've seen over the years.  I was able to get more comfortable with the freeform gradient tool, which is what I used for the letters in the new logo.  I also used the gradient mesh tool for the moon, which I believe helped to give it some dimension. I learned a lot about this tool while doing this project, and I'm excited to use it more in the future!    For the second part of the project, I needed to create stationery using the new logo. I liked the idea of putting a trim at the bottom (demonstrated in the textbook), so I drew the heart chain on paper first and then traced it in Illustrator (I'm not a very skilled...
Read more