Social Media and Digital Marketing (WK3) - Company Headers for Social Media

For this week's assignment, we were instructed to create headers for our company's social media accounts. I chose YouTube and TikTok, as those are the most commonly used platforms for my target demographics. 

I went in this direction for TikTok because there is a limited number of characters allowed in the bio. It's short and to the point, inclusive of all demographics without trying too hard or sounding too "corporate". I also changed the logo that Vans actually uses because I thought this would translate well, whether the viewer is on light or dark mode on their devices. I added a call to action ("shop the drop") to increase traffic to the website, which aligns with my SMART goals as well.


The YouTube header was a little more involved. I created a banner using compiled images and texture overlays to show the many facets of the brand: skating, music, and outdoors (all of which are different demographics within my marketing plan). I wanted to touch on the brand's history without diving too deep, as it's still a short bio on the platform. I also wanted to briefly gloss over what viewers can expect to find on the channel, so I summarized each category for easy reading and viewing. 


For reference, here are Vans' current social media headers:




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