Social Media and Digital Marketing (WK3) - Social Media Posts

For my first social media post, I chose to make a TikTok post aimed towards Maya Chen. As the "Creative College Trendsetter", she relies on TikTok for creativity and inspiration, as it provides short, curated videos. My goal was to show her that Vans isn't just for the skate community. Vans is also a creative and aesthetic brand; therefore, by posting a "Style My Vans" type of video, consumers like Maya can have a visual representation of Vans's versatility. 



My second platform is YouTube, and I chose to target this post to Riley Thompson. Riley is the "Outdoor Adventure Weekender" and spends time researching gear before purchasing. She also prefers YouTube for longer, more in-depth videos, especially for product reviews by real consumers. One of her largest concerns is durability; she needs to be able to trust that her gear will last her a long time. She needs proof that the product is reliable, not just the company's word that it is. Waterproof shoes are a necessity for hiking, and this post will show her how durable Vans' hiking shoes are from a real-life user. 




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