Social Media and Digital Marketing (WK3) - Creativity Exercise: “Shift the Sense”

The “Shift the Sense” Exercise

Time: 2 minutes

Materials: Anything you can see around you

Steps:

  1. Pick one object in your immediate view. (Example: a candle, keyboard, shoe, plant, cup)
  2. Choose a different sense than the one you normally use to experience it.
    • If you normally see it, imagine experiencing it through sound, taste, texture, temperature, or smell.
  3. Set a timer for 2 minutes.
  4. Describe the object ONLY through the chosen sense, even if it makes no logical sense. (If you pick “sound,” describe how it would sound if it had a voice, a rhythm, a noise, etc.). No visuals allowed.
  5. When the timer ends, write one sentence that combines the real object with the imagined sensory version (a product idea, metaphor, or quirky description).


When I tried this exercise, this is what I came up with:

Object: Candle

Chosen sense: Sound

2-minute description:

“Soft crackle like rain, low hum like an old record, a warmth that sounds like someone whispering words of affection.”

Final sentence:

“A candle that burns with subtle sound cues matching its scent, like an audio mood-light.”

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