Social Media and Digital Marketing (WK3) - Design Blog

This week has been a deep dive into marketing personas and how they completely shift your design game. Honestly, before this, I thought a "target audience" was much more general...like "ages 20-35". But after breaking down different specific, individual personas, it's clear that understanding who you're designing for changes everything. It's not just about making something look cool; it's about making it relatable.

What really clicked for me was seeing how these personas directly informed the social media mock-ups. Designing a TikTok post for Maya meant thinking about quick cuts, mirror selfies, and "fit check" vibes, while a YouTube thumbnail for Riley demanded gritty durability shots and an honest review style. Everything had to align with their specific worlds. It's a reminder that design isn't just aesthetics; it's strategy, psychology, and really listening to who you're trying to connect with. It really helped put into practice what we learned from the 4 C's of Marketing: something that works on one platform may not be successful on every platform, and different posts will cater to some demographics, while missing others. 

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