Social Media and Digital Marketing (WK4) - Design Blog

Our final assignment really made me think about design as a system, not just something that looks good on its own. Building out a full content calendar made it clear how important consistency is, not just visually, but strategically. Every color choice, layout decision, and content block had to work together so the calendar was easy to scan, intuitive to understand, and still felt on-brand for Vans. I learned that good design helps tell a story quickly, especially when you’re dealing with a lot of information.

I also realized how much design is tied to intention. Each scheduled post needed a clear purpose, whether that was driving traffic, supporting the skate community, or encouraging user-generated content. Designing with specific goals in mind helped me make smarter choices about hierarchy, spacing, and emphasis. Overall, this project showed me that effective design isn’t just creative, it’s functional, thoughtful, and always connected to the message you’re trying to communicate.

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