Intro to Marketing & Self-Promo (WK2) - Core Elements

My intention with this assignment is to carry the atmosphere of Nightshade & Nectar into a professional format while maintaining the restaurant's romantic tone. 


The wisteria along the top of the business card is a direct nod to the wisteria climbing around the entrance of the restaurant. It connects the card to the physical space and strengthens the identity in a subtle but intentional way. The soft-textured background reinforces the tea room influence.

The main typeface for “Nightshade & Nectar” has old-world qualities that hint at the magical element while remaining clear and legible. The contact information uses a more restrained typeface to create hierarchy and structure.

The logo is positioned to the right to balance the layout. The purple and gold palette reinforces the celestial and alchemical tone while keeping the overall look professional. 


I maintained the same design concept when working on the stationery to keep everything cohesive and memorable. I used corner-framing wisteria to keep the restaurant information separate from the rest of the writing area, which offers some decoration and whimsy to the page without taking away from whatever message is intended to be read in the main area.


For the website, I really wanted to highlight what Nightshade & Nectar is all about: the shared plates, the fusion with respect to the ingredients' origins, and that tea isn't an afterthought. Wisteria frames the headline to bring all three designs together. Since I believe this is such a huge design element of the restaurant, I felt it was the perfect subtle reference to the physical location. I asked ChatGPT to create some images that could be used to represent what is served, as this isn't a common fusion pairing, and finding photos was borderline impossible. Because the hero image is so large, I wanted to keep the icons simple but discernible, as too much can be overwhelming. 

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