Digital Publishing (WK3) - Brochure Project

 

For this project, I chose bat conservation because it connects to work I’ve already been doing, and it gave me a clear message to design around. 

I really wanted to focus on the tone throughout the brochure. Bats are usually seen as scary, and I knew I wanted to bring a different emotion to the project. The headline “Not Scary. Essential.” sets the mood for everything else. It’s simple and direct, and it makes people rethink what they assume. After that, I made sure the rest of the content supported that idea by focusing on what bats actually do and why they matter.

I wanted the layout to feel easy to follow. Each panel has a clear purpose, starting with why bats matter, then introducing the conservancy, then showing what the experience is like, and ending with how people can help. Breaking everything into sections makes it easier to read and keeps it from feeling like too much information at once.

I also tried to keep everything visually consistent. Bats are usually paired with dark color palettes, and I wanted this to feel fun and bright. I stuck with a green and cream color palette so it all feels connected, and I had ChatGPT create custom icons, which helped tie everything together.

Overall, this project helped me understand how all the small design choices add up. Everything from the colors to the layout to the wording works together to guide how someone experiences the brochure. The goal wasn’t just to give information, but to actually make people care.

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