Digital Publishing (WK4) - Design Blog

This week made me realize how much control design has over how something is experienced. I’ve been focusing on layout and typography, and it’s made me notice how small choices affect everything. Working in InDesign helped that click for me. While working on my brochure project, I had to think about how someone would move through the information instead of just placing everything on the page. The order of content, the spacing between sections, and the way text and images interact all played a role. It made me pay attention to flow in a way I hadn’t before.

I recognized how important consistency is, especially in my final project. Keeping the same type choices, spacing, and styles throughout made the whole project feel cohesive. Using cohesive fonts helped create a clear look, and it showed me how typography affects the overall tone of a design. The cookbook project also reinforced this. Since it had a specific theme, I had to make sure every page followed the same visual style. That included texture, layout, and type. It made me think about how a full piece works together instead of focusing on one page at a time.

Overall, this week made me think about the structure behind design. It’s not just about how something looks; it’s about how everything works together to communicate clearly. I’ve started to approach my projects with that in mind, and it’s changed the way I build my layouts.

Comments

Post a Comment

Popular posts from this blog

Graphic Design Theory: Project 1

Image
Hello again! Long time, no speak (haha).  This week, we were tasked with creating a 3.5" x 2" business card in Adobe Photoshop, being mindful of our use of color, whitespace, typeface, and C.R.A.P. (Contrast, Repetition, Alignment, and Proximity).  I have some experience with Photoshop, and this still proved to be a challenging assignment - I couldn't stop picturing the business cards I had previously made, which go against many of the rules we were taught this week. I really wanted to start from scratch and learn the proper process, versus just editing an old design!  I spent a solid 30 minutes getting reacquainted with the program before creating this. There was a lot of trial and error (mostly error) before I decided this was the route I wanted to take. I used my small business as a guideline, as it gave me a jumping-off point for the color palette.  My business colors are black, purple, and silver/white, and I have a tendency to use imagery that reflects th...
Read more

Social Media and Digital Marketing (WK1) - SMART Goals (Vans)

Image
*Please click the image to enlarge for clear viewing* I know, I know...I went over the top when completing this assignment. I've finished quite a few SWOT analyses and SMART goals (before The Art Institute closed, I took an E-Commerce and Social Media Marketing course, as well as doing these for my own business); therefore, I am intimately familiar with this process. I have a preference for coordinating branding when it comes to assignments like this, so naturally, I applied that to my SMART goals to match my SWOT analysis.   
Read more

Digital Illustration (WK2) - Project 3 "Identity Package"

Image
For this assignment, we were asked to create an identity package using our own subject and original artwork. I chose to redesign my business identity and go with a more "metal-inspired" approach.  For the updated logo, I created a font by drawing it by hand first. I knew I wanted it to look vampiric, but also take inspiration from band merchandise that I've seen over the years.  I was able to get more comfortable with the freeform gradient tool, which is what I used for the letters in the new logo.  I also used the gradient mesh tool for the moon, which I believe helped to give it some dimension. I learned a lot about this tool while doing this project, and I'm excited to use it more in the future!    For the second part of the project, I needed to create stationery using the new logo. I liked the idea of putting a trim at the bottom (demonstrated in the textbook), so I drew the heart chain on paper first and then traced it in Illustrator (I'm not a very skilled...
Read more